infographic
information design
Greenfox & CTalents
Infographic Design
2025
Information Designer
Two separate commissions in 2025: Greenfox needed a visual story to support awareness campaigns and business development conversations. CTalents needed a similar product to communicate their business plan and build credibility with potential partners and investors.
problem
What needed solving.
Both organisations had complex stories to tell in contexts where attention is short. Greenfox needed to explain not just what they do, but why it matters from a business viewpoint as much as a societal one. CTalents needed something very similar, a standalone product that could communicate their mission and model to potential partners without the founders necessarily being present to explain it.
Both stories start with a powerful and quite similar message.
constraints
What I was working with.
Greenfox specifically did not want a sales pitch. The brief called for an open, inviting visual that would spark enthusiasm rather than close a deal.
CTalents has a very strict design system built around accessibility, using only 3 colors that together account for practically all visual disabilities.
Both products needed to work as standalone posters while also allowing individual elements to be extracted for presentations, websites, and social media posts.
A frame that captures the mission rather than the data, chosen because the founders wanted something emotionally resonant for commercial meetings.
The CTalents infographic was designed to work in two ways: as a data-led argument for the business case, and as an emotional story about human potential. This frame sits at the latter.
The strict accessibility system (almost exclusively using red, white, and black tones) drove every color decision along the way.
insight
What I realized.
"
These projects weren't so much about building an infographic. They were about helping two founders refine a coherent, concise story that they could take into future commercial meetings. The design process was as much facilitation as it was visual execution. For both clients this resulted in many enjoyable but meandering interviews. Up to me to extract and simplify the key messages.
design intent
What we decided, and why.
01
Start with the single most important claim
Every visual decision flowed from agreeing on the one thing the audience needed to walk away understanding.
02
Hierarchy-driven reader flow
Headline statistic first, supporting context second, detail last, and using subtle arrows to guide the eye deliberately rather than leaving it to chance.
03
Data visualization only when it aids understanding
Charts were included only when they made the story clearer, not as decoration nor 'because it is an infographic'.
04
Consistent with each organization's visual tone
Even where a full brand identity wasn't available, the visual language needed to feel coherent with how each organisation already presented itself.
